Internet / Web Video Production & Marketing

FineLine Multimedia... A 21st Century Video Producer & Publisher

When it comes to producing web video for your online audience make sure you are working with a video production company that understands the nature of social engagement. Unlike other video companies that apply a traditional television broadcast approach to your project, the video team at FineLine Multimedia will help you find success through fresh strategies and proper internet marketing research.

The Current and Future State of Internet / Web Video Marketing

Trends

The sum of all forms of video (TV, video on demand, Internet, and P2P) will account for over 91 percent of global consumer traffic by 2013 (Cisco Visual Networking Index).
According to the Cisco VNI, video traffic will increase tenfold between 2008 and 2013.
84.4% of all web-using Americans watch web videos founded by ComScore Video Metrix
167 million Americans watched 28 billion web videos (Source: ComScore Video Metrix)

Converting Leads Into Sales

According to Rico Nasol, Content Team Senior Manager, Zappos.com, the company has experienced a 6 – 30% increase in conversion on all products that have video.
According to Peter Skuse, over 50% of viewers will take action after watching a video advertisement. 12% of those people will make a purchase. Compared to only 1% making a purchase to reading a traditional text advertising copy

Best Practices and Mistakes to Avoid

Keep it short - The average online video duration was 2.7 minutes out of 2.5 billion videos on YouTube (Source: eMarketer Digital Intelligence).
Keep the message simple
Avoid burying your videos on your website. Most of your customers only navigate your top level pages
Do your research