Search Engine Optimization (SEO)

What is SEO?

Search Engine Optimziation (SEO) is the practice of optimizing a website with the goal of increasing traffic through natural search engine results.

Why does SEO work?

In order to understand why search engine optimization works it helps to understand Google.

Understanding Google

  • Google makes its money by providing relevant advertisements to users as they search for information
  • The more people use Google, the more advertisements are shown. Consequently, the more $$ Google receives.
  • Google's goal is to constantly be the best search engine. This creates more users which creates more advertisements.
  • The success of Google (or any search engine) is based on how well it returns information that matches the user's search. This means Google's goal is to find information that is very relevant to the user's search phrase.
  • To excel at returning relevant search results, Google has a formula (that is continually updated and improved upon) that determines how relevant pages are to certain search phrases.

Why is this important?

  • Getting found through Google is the best way to drive traffic to your site.
  • Understanding Google's formula (or its algorithm) is the basis for SEO!

How can FineLine improve your website's SEO?

FineLine can help in several ways including SEO Workshops, Personalized SEO Consultations, and SEO Strategy Development and Implementation.

SEO Workshop Topics Include:

  • All the factors that influence how a web page is deemed relevant by Google
  • The 2 main criteria: content and authority
  • Going beyond Google and understanding the human side to SEO
  • The importance of key phrases and how proper research can increase traffic
  • How to research key phrases
  • An analysis of a participant's website

Personalized SEO Consultations:

  • Go beyond the workshop and focus exclusively on your website.
  • An analysis of your current state of SEO
  • Uncovering specific areas that can be improved immediately and suggestions for long term improvement

SEO Strategy Development and Implementation:

  • FineLine will perform a comprehensive analysis of your current state of SEO
  • FineLine will research industry search phrases and compile a report of the key phrases and topics that are most likely to drive traffic to your site
  • FineLine will complete an analysis of your competitor's SEO and discover areas of opportunity
  • FineLine will develop a comprehensive SEO strategy for your entire websie that we will either implent or deliver to your website designer

What We Do

Our mission is to help you produce remarkable content that engages your audience and differentiates your unique brand.