Internet / Inbound Marketing Services

What is Inbound Marketing?

Inbound marketing is the natural response to the shopping behaviors of today's online consumers. It's approach is quite the opposite from traditional / outbound marketing which consits of telemarketing, tradeshows, direct mail, email blasts, print ads, tv / radio ads.

Why does Outbound Marketing no longer work?

  • People are getting better at blocking out interruption-based marketing messages. The average person is inundated with thousands of outbound marketing interruptions per day and is figuring out more creative ways to block them out, including caller ID, spam filtering, and on-demand TV and radio.
  • The Internet presents quick and easy ways for consumers to learn and shop. Instead of flying to a trade show across the country, for example, a consumer can go the Internet to research and purchase products or services.
  • FURTHER READING: Pepsi's Big Gamble: Ditching Super Bowl for Social Media (ABC NEWS)

Why does Inbound Marketing work? 5 Reasons

  • Today, consumers are going to the Internet to start their purchasing process. Inbound marketing techniques help busineses "get found" by the consumers searching for their product or service.
  • Inbound marketing decisions can be based off valuable metrics / measurables specific to your website allowing you to compare your results and progress with your competitors.
  • Inbound marketing allows businesses to foster relationships and develop trust among their customers in a much more sustainable way.
  • Inbound marketing makes it possible for satisfied customers to essentially become online ambassadors for businesses, taking the 'word of mouth' approach to a global level.
  • The principles differ from the interruptive approach of outbound marketing. Inbound marketing permits customers to approach your business at their desired shopping pace.

How can FineLine improve your Inbound Marketing?

You can get started immediately and begin educating yourself by following FineLine in a variety of ways:

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