We recently published a blog on the benefits of clever How-To Videos and wanted to make a quick follow-up by referencing a blog and how-to ‘kaizen video‘ developed by one of our clients; The Kennametal Center for Operational Excellence (KCOE).

Allan Edwards, coach and trainer at KCOE adapted a kaizen video that they utilize called “Toast Kaizen” and once again brought the idea into the kitchen with their own adaption, “Beer Kaizen.”

Beer Kaizen Video

The kaizen video, “Beer Kaizen” promises to be a memorable video that highlights some of the main attributes of kaizen and the spirit of continuous improvement. More importantly the how-to kaizen video is a creative way to remind viewers to associate kaizen or continuous improvement with the creators of such a remarkable video; KCOE.

About Beer Kaizen Video

The video features its creator, KCOE Coach Allan Edwards. The situation: Allan must determine the best method for maximizing quality and output for a process that includes a shop floor (his kitchen), a machine (the refrigerator, conveyance equipment (six pack carrier), a tool (bottle opener), customers (his buddies), and a worker (Allan).

Allan improves his 'shop floor' by the end of the video

Where to find the Beer Kaizen Video

Easy, visit KCOE’s blog post featuring the Beer Kaizen Video

Identity Building Blog Takeaway on Beer Kaizen Video

Developing clever How-To videos are great, especially if you can keep the focus off yourself and on the topic at hand. Don’t worry, if the video is good people will remember who made it and associate that industry authority with your brand. Beer Kaizen Video is a winner!