Posts Tagged ‘web metrics’

You’re really proud of your website, right? It looks great. In fact it looks better than great. The colors, images, and overall visual effect succeeds in communicating that your organization is serious about what you do. But haven’t you felt the same way about a brochure? The information in a brochure gets read once because the information is always the same. Your website should not be a place that visitors come to once and do not return. You shouldn’t be judging your website based off its design. In fact you shouldn’t be judging it at all. You should be measuring it. You...