Posts Tagged ‘social media’
Date: 22 Mar, 2011
In this Identity Building Blog post we will discuss the importance of setting social media goals and preview 5 goals that may help you get started… Social Media Is No Longer NEW I’ve always had a fascination for advertising ever since I was a little kid. I remember being told once that products in the store can only label themselves as “NEW” for a period of six months. As a kid I would always watch how my favorite breakfast cereals would alter the recipe and suddenly the packaging would scream “NEW!” for the next six months on the shelves. All products and services...
Although Google still dominates the market share for search engine use, Microsoft just announced several new enhancements that should continue to increase the competitiveness of its Bing search engine. Among these new additions is the connection between Bing’s search engine results and the use of Facebook’s ‘Like’ functionality. According to Fox Business, “The new features include a function that allows Bing to rank search results based on whether friends have said they like them on their Facebook page. The new function was developed after the Redmond, Wash.-based...
A few weeks ago I was conversing with a friend and colleague who is a content producer and publisher for his organization’s online community. Several months ago he began focusing their Facebook strategy to make sure the interaction was fostering a real sense of community. During our discussion he said the early stages of gaining facebook friends / fans / followers and developing interaction was almost like taking care of a young baby. When the implementation is new and young, it requires constant attention. Since then I’ve been playing with the analogy that growing your online community...
In this Identity Building Blog article we will explore why we are increasingly suggesting to our clients that they explore Foursquare mobile marketing ideas to help develop an online base of loyal customers. From Foursquare.com: Foursquare is a mobile application that makes cities easier to use and more interesting to explore. It is a friend-finder, a social city guide and a game that challenges users to experience new things, and rewards them for doing so. Foursquare lets users “check in” to a place when they’re there, tell friends where they are and track the history of where...
Foursquare Terminology In a recent Identity Building Blog article we explored Foursquare, its benefits, and its best use practices. We recommend taking a brief moment to familiarize yourself with the following foursquare terminology in order to expedite your experience and begin using foursquare to build your identity. Badges – Badges are little rewards you earn based on your check in habits Check-In – When you tell foursquare where you are, that’s called “checking in”. You can check in from parks, bars, museums, restaurants, libraries…really anywhere. When...
On July 28, 2010 Facebook officially announced the introduction of its newest feature – Facebook Questions. The concept is not new. In fact, the ability to ask and answer questions in a social environment has been a popular feature of LinkedIn for quite some time. However the ripples in the social media lake are much greater when the world’s most popular social environment makes a splash. Before getting too excited we must point out that Facebook Questions is so new that it is being introduced in waves. In an attempt to experiment with the new feature, our team was greeted with this...
Google Social Search The Google Social Search era is here and with it the ever-increasing importance of integrating Search Engine Optimization (SEO) with Social Media Optimization (SMO). In this Identity Building Blog article we will look at 1) What is Google Social Search 2) How Google Social Search impacts your current SEO and SMO strategy and 3) What to look for next. Let’s get started! 1. What Is Google Social Search and How does It Work? According to Google: “Google Social Search is a feature designed to help you discover relevant content from your social circle, a set of online...
Welcome back to this installment of “Join the Conversation” with Internet Marketer, Frederick J. Findley III, owner of FineLine Multimedia. In our first installment, we discussed the importance of using social media to supporting BEING social. In this next installment, Mr. Findley isolates 3 quick tips on how to be social. These 3 tips and suggestions can help you get started right away. Enjoy and as always we encourage your feedback and suggestions. How to Be Social – 3 Tips and Suggestions Be Social… Utilize Webinars to learn from intelligent speakers and increase your...
WHAT IS DIGG? Digg is a place for people to discover and share content from anywhere on the web. From the biggest online destinations to the most obscure blog, Digg surfaces the best stuff as voted on by Digg users. Everything placed on Digg such as videos and images is from the community of users. Once a picture or video is submitted it can then be viewed by other users. Your post then keeps track of the amount of Diggs on your post and if it sky rockets then Digg promotes your post to the first page. Popular stories and Upcoming stories are the two sections the website splits content. DIGG...
1) WHAT IS DELICIOUS? Delicious is the biggest collection of bookmarks in the universe. The tastiest book marks on the web. All your bookmarks are in one place which can be accessed from any computer at anytime. Can share bookmarks with friends or see what your friends are bookmarking too. Delicious has a “hotlist” on its homepage and a “recent” and “popular” pages, which allow the website to become a conveyor of internet memes and trends. You can also set the bookmark with more then one tag to organize your pages and to find the bookmark faster 2) DELICIOUS del.icio.us...
