Posts Tagged ‘remarkable-content’
Date: 07 Aug, 2010
We recently published a blog on the benefits of clever How-To Videos and wanted to make a quick follow-up by referencing a blog and how-to ‘kaizen video‘ developed by one of our clients; The Kennametal Center for Operational Excellence (KCOE). Allan Edwards, coach and trainer at KCOE adapted a kaizen video that they utilize called “Toast Kaizen” and once again brought the idea into the kitchen with their own adaption, “Beer Kaizen.” Beer Kaizen Video The kaizen video, “Beer Kaizen” promises to be a memorable video that highlights some of the main...
Efficiency of Marketing During every consultation I have with a client or potential client there is always one specific topic that is guaranteed to come up… efficiency of marketing. What these business owners have in common is that they all want to know, “Will all the time I spend doing internet marketing pay off?” The honest answer is very simple. It may.. and it may not. We’ve all heard the phrase there’s no such thing as bad PR, but the reality is there is bad advertising. Even a quick read of David Ogilvy’s “Ogilvy on Advertising” will highlight...
A New Era of Marketing Marketing isn’t dead, it’s just different… a LOT different. In a sense consumers have become the marketers and the marketers have become consumers. Today your customers are more empowered than ever and the marketers are busy reacting to the all the consumer feedback. If you want your brand to survive and avoid getting left behind, then keep reading. We promise, this will be a great starting point. What You Are Up Against No longer do you simply need to be worried about what you competitors are doing or saying about their brand, you now have to concern...
Less than a week ago a friend posted an interesting video on my Facebook wall. The video featured “On the Rocks,” the official acappella group at the University of Oregon performing Bad Romance by Lady Gaga. At the time the video had 3.8 million views and now has over 4 million! “On the Rocks” does not appear to be new. Videos of the group seem to date back as early as 2003 and can be found across several youtube channels featuring new students over the years. But the recent exposure does seem to be new and the group has moved quickly to capitalize on their current...
