Posts Tagged ‘integrated marketing’

What Is Integrated Marketing Communication? Integrated Marketing Communication is a purposeful approach to marketing that aims to unify communication channels in order to produce a consistent message and maximize that message’s potential reach. Integrated marketing typically finds both support and success because of its ability to increase profits while decreasing wasteful spending. Integrated marketing focuses on both offline communication (traditional marketing: print, pr, billboard, radio, etc.) and online communication (internet marketing: SEO, PPC, RSS, email, blogging, etc.). How To...