Identity Building Blog by FineLine Multimedia
Recent Posts by FineLine Multimedia
Date: 31 May, 2010
1) WHAT IS BEBO? Bebo is a social network founded that brings together friends and companies. Users can create profiles on the site for free, stay connected with friends, watch videos, and listen to music. (source: MarketingCharts.com) Bebo’s official value proposition: “Bebo provides an open, engaging, and fun environment that empowers a new generation to discover, connect and express themselves.” (source: MarketingCharts.com) 2) BEBO INFO The name Bebo is an acronym for “Blog early, blog often.” In 2006, Bebo received the Webby Award People’s Vote for the best social networking...
Hello and thank you for joining this meaningful conversation on internet marketing and social media. Have a seat and let us get started. Oh and don’t forget, your comments and questions will help ensure a productive conversation. Thank you and please remember to join the conversation! Fred Findley Owner, FineLine Multimedia Productions, LLC www.FineLineMultimedia.com
Less than a week ago a friend posted an interesting video on my Facebook wall. The video featured “On the Rocks,” the official acappella group at the University of Oregon performing Bad Romance by Lady Gaga. At the time the video had 3.8 million views and now has over 4 million! “On the Rocks” does not appear to be new. Videos of the group seem to date back as early as 2003 and can be found across several youtube channels featuring new students over the years. But the recent exposure does seem to be new and the group has moved quickly to capitalize on their current fame....
5 Reasons for Website Lead Conversion Here are 5 great reasons why your website is important for lead conversion. 1. INFORMATION… your website has a better opportunity to provide helpful information and answer ALL the questions your customers may have before committing to a purchase decision. Like a salesman… your company must listen to your customers in order to provide the information they want (and not the information you THINK they want). 2. REACH POTENTIAL… your website can reach a global audience and promote your great service to multiple customers simultaneously. Like...
Social Media Budget Trends According to Bazaarvoice’s 2009 survey of 133 chief marketing officers, 62% said they would increase social media budgets for 2010. eMarketer published a report that found a 23% increase in social media spending in 2009. What’s more interesting is their forecasted increases: - 2010: 35% - 2011: 60% - 2012: 85% In 2009, web-strategist.com published research that found 53% of marketers were determined to increase social media budgets during the recession. In December 2009, Pepsi announced its plans to shift its 2010 Super Bowl advertising dollars ($20 million)...
In September 2009 FineLine Multimedia began working with the Fred Rogers Center on developing a promotional video to support their e-marketing initiative. The goal: to promote the legacy of Fred Rogers as a champion of children’s education and highlight the work and success of the center. Saint Vincent College professor, Dr. Dawn Edmiston, provided marketing consultation to ensure a consistent message between the promotional video and e-marketing initiative. Pre-production consisted of script writing and story boarding. “Beyond the Neighborhood,” a promotional piece developed...
SITUATION: Archabbot Douglas R. Nowicki, O.S.B., the eleventh Archabbot of Saint Vincent Archabbey, was re-elected as the major superior of the Benedictine community in Latrobe Pennsylvania on Tuesday, May 11. FineLine Multimedia was there at Saint Vincent to capture the official photograph of the benedictine community immediately following the election process. THE SETUP: The photograph was taken around 8PM inside the Saint Vincent basilica after the sun had set. Two wireless strobe-lights were setup as the primary light source, activated by the 580 EXII flash unit on our Canon 7D. Additionally,...
YouTube’s autoplay feature enables your feature video to begin when your channel page is loaded. The autoplay feature can be turned on in just a few simple steps as outlined in this helpful video. Feel free to comment or suggest other YouTube topics you have questions about that you’d like us to cover.
You’re really proud of your website, right? It looks great. In fact it looks better than great. The colors, images, and overall visual effect succeeds in communicating that your organization is serious about what you do. But haven’t you felt the same way about a brochure? The information in a brochure gets read once because the information is always the same. Your website should not be a place that visitors come to once and do not return. You shouldn’t be judging your website based off its design. In fact you shouldn’t be judging it at all. You should be measuring it. You...
