How I Got My Marketing Internship

My Marketing internship with FineLine Multimedia was a one once in a life experience, because it helped me solidify my question of what career I wanted to pursue. In late May I was scrambling around trying to find any type of marketing internship due to the fact that I kept putting this process off. My academic advisor said it was crucial for me to have some type of experience and to find something to put on my resume.  I started looking around the Internet and couldn’t find any internship this late in the game. A close friend of mine then informed me that Fineline Multimedia was hiring interns and I quickly jumped on it.

My First Month of the Marketing Internship

On my first day I came into the office and quickly learned how Internet Marketing is the new frontier of advertising and that my whole summer would be dedicated to learning more. One of the first concepts I learned was how to complete a competitive analysis. I was taught how to search all local and national competitors for a particular client and was shown how they compared when running them through a website grader.

Competitive analysis is a huge part of marketing and I would use hubspot web grader as well as Google analytics to find out who true competitors were based on their website grade and the analytics tool which showed how many views each website received. While completing these competitive analysis assignments I quickly learned that there was a strong correlation between a successful website and a successful business.

The Importance of SEO

Another focal point of Internet Marketing  which I learned was search engine optimization. When Mr. Findley started explaining how it worked it seemed like it was some crazy Internet formula that he was trying to break down so his website would get more views. Despite what a difficult concept it was Mr. Findley broke it down into multiple assignments so I was able to see what SEO really was. He taught me how to use Google analytics, and showed me how different keywords affected how many times your website would be viewed, and also how having blogs, links, social media, and the way a scenario of words being put together will help give a website an increase in views. After learning how SEO worked he gave me assignments, which would highly contribute in helping his business. It really motivated me when I was given assignments because I could actually see that my work was making a difference.

The Personal Connection of Blogs

Lastly I was taught how crucial blogs are in a business. Blogs help bring a personal connection between yourself and the customer. By writing a blog and connecting with the customer you bring a level of trust, which will lead to more sales. Blogs are also very crucial to SEO, which I mentioned in the paragraph before. If a company has a blog it can substantially help with your name appearing higher in Google.

Thanks to FineLine Multimedia for My Marketing Internship

Due to this marketing internship, and the learning that went with it, Internet marketing is now a great passion of mine. I can honestly say that I love doing it, and Fineline Multimedia helped me notice that. This past Saturday I recently spoke at an Internet marketing workshop. I helped give a 3-hour presentation on Blogs and search engine optimization. As a result of all this I now have businesses coming to me personally and asking me to help them with Internet marketing. None of this would ever have been possible without FineLine Multimedia’s marketing internship, and I never would have created such a strong passion.

Interested in a marketing internship with FineLine Multimedia?