My Marketing Internship with FineLine

My time here at FineLine has proved to be an experience that I can take with me in the future. I have learned an immense amount of new knowledge in the marketing field from being able to work with this great company. This internship has provided me with hands on skills that I would have not received in the classroom and I will value this experience for my professional career in years to come.

First, I was trained in content creation and how to generate the most efficient subject matters and ideas. By doing this through blogging sites, I was then coached on how to best optimize that content. Whether this was by learning what the best titles were, what headings to use or optimizing images based on searches, each detail provided a deeper understanding of what search engine optimization really entailed. Also, I developed external sites relevant to the wedding industry to hopefully snag people’s interests via search engines. Once on these external websites, links back to the FineLine Weddings site were used to generate bridges back to our FineLine site.

Secondly, I was taught the importance of local rankings on Google. Recently, Google has recognized certain services to be locally based services. In response to this, Google now puts an emphasis on listing local businesses at the top of its search results when users search for these types of services. Therefore, we had to figure out a system where they would identify us a distinguished business via these local searches. A great amount of weight to this is based on the fact that your business has good reviews on review websites. Therefore, we developed a plan where FineLine customers could help us and leave comments about our work through these sites. This then lead us to be a top ranked contender in searches containing wedding keywords.

I believe that hands on experience in the marketing field is where you really learn the depth of the marketing industry. My internship at FineLine has given me experience that will help me become a better marketer.  This company produces beautiful, professional work and I would recommend FineLine to any bride or groom. Which leads to to this… my experience here at FineLine will be valued on not just a professional level, but a personal level as well.