Currently, we are working with them to develop an internal production that promotes their missions, visions, and values by showcasing exemplary stories of their employees.

Additionally, we have worked with their team to develop a series of web videos about different programs within their Excela Health system.

Below is a sample video produced about their Family Medicine Residency Program shot at their North Huntingdon facility.

Sample Excela Health Web Promo

The video would service two purposes:

first – to produce a series of DVDs that counselors could utilize while out in the field.

second – to produce a series of web videos to illustrate the different courses on their website

The completed video of all the courses can be found below. Enjoy.

Promo Video for Westmoreland CTC

The footage was originally produced during a previous marketing campaign by FineLine Multimedia for Mon Valley CTC.

Information about our previous work with Mon Valley CTC can be found on our previous blog.

The final tv spot for this project can be found below.

30 Second Commercial TV Spot

My time here at FineLine has proved to be an experience that I can take with me in the future. I have learned an immense amount of new knowledge in the marketing field from being able to work with this great company. This internship has provided me with hands on skills that I would have not received in the classroom and I will value this experience for my professional career in years to come.

First, I was trained in content creation and how to generate the most efficient subject matters and ideas. By doing this through blogging sites, I was then coached on how to best optimize that content. Whether this was by learning what the best titles were, what headings to use or optimizing images based on searches, each detail provided a deeper understanding of what search engine optimization really entailed. Also, I developed external sites relevant to the wedding industry to hopefully snag people’s interests via search engines. Once on these external websites, links back to the FineLine Weddings site were used to generate bridges back to our FineLine site.

Secondly, I was taught the importance of local rankings on Google. Recently, Google has recognized certain services to be locally based services. In response to this, Google now puts an emphasis on listing local businesses at the top of its search results when users search for these types of services. Therefore, we had to figure out a system where they would identify us a distinguished business via these local searches. A great amount of weight to this is based on the fact that your business has good reviews on review websites. Therefore, we developed a plan where FineLine customers could help us and leave comments about our work through these sites. This then lead us to be a top ranked contender in searches containing wedding keywords.

I believe that hands on experience in the marketing field is where you really learn the depth of the marketing industry. My internship at FineLine has given me experience that will help me become a better marketer.  This company produces beautiful, professional work and I would recommend FineLine to any bride or groom. Which leads to to this… my experience here at FineLine will be valued on not just a professional level, but a personal level as well.

In this video, Saint Vincent students display their hard work at the 8th annual academic conference.

The video was produced entirely with DSLR video equipment and delivered to Saint Vincent in full 1080 HD.

After the trip any images available for purchase can be found at FredFindleyPhotography.com

Anticipated destinations include (web photos below):

1. Magnolia Plantation
2. Middleton Place
3. Field w/ slave quarters
4. Downtown Charleston
5. The Boneyard
6. The Angel Oak Tree
7. Morris Island Lighthouse
8. Sweetgrass basket stands
9. Ravenel Bridge
10. McClellanville
11. Shem Creek
12. Drayton Hall

magnolia plantation

middleton place

field w/ slave quarters

downtown charleston

the boneyard

1,500 year old angel oak tree

morris island lighthouse

sweetgrass basket stands

ravenel bridge

mcclellanville

shem creek

drayton hall

Social Media Is No Longer NEW

I’ve always had a fascination for advertising ever since I was a little kid. I remember being told once that products in the store can only label themselves as “NEW” for a period of six months. As a kid I would always watch how my favorite breakfast cereals would alter the recipe and suddenly the packaging would scream “NEW!” for the next six months on the shelves.

All products and services have a small window where being new can be a great part of the promotional mix. But like everything else, eventually that phase comes to an end and it is no longer new. Now the product must be able to prove its value based on something else.

Your social media marketing is no different. Perhaps you garnered some initial interest in your business when you first developed your facebook page or twitter account. It’s possible that your early experience with these new outlets excited you and investing your time and personality was more fun than work. But eventually your experience probably started to look like the experience of most beginner social media enthusiasts – you ran out of creative ideas, your number of subscribers plateaued, or you had moderate interaction but couldn’t really translate these efforts into sales.

Setting Social Media Goals

Every business sets goals for itself – quality, volume of sales, enrollment, donations, etc. But why is setting social media goals very often overlooked? We know that in order to drive a business forward, we must set goals, develop a strategic plan to achieve those goals, then implement this strategy and be able to measure our success and adjust along the way. Interestingly, most people believe they are operating their social media marketing with adequate goals when they really are not.

When I ask clients what their social media goals are, I often hear responses such as:

- “To acquire X number of fans.”
- “To make a post at least once per day.”
- “To make my posts fun.”

The single most important idea when setting social media goals is this; Before setting specific goals for your social media marketing, first establish what your broader companywide goals are then determine how social media can be a strategic objective to reach these goals. You will accomplish much more with social media when your primary focus is on company goals rather than the social media outlets themselves.

However, while you’re working on your larger goals you can begin building a powerful social media platform that is primed and ready to fire on all cylinders when finally called in to support that important mission.

5 Helpful Social Media Goals

#1. Experiment with a variety of ideas to determine the most successful type of promotional plan you can implement to have your current group of followers spread the word about you.

EX: We helped one of our clients implement a social media contest through facebook. The photography business offered a free shoot for the fan who could introduce introduce the greatest number of people to the company’s website. The results were tracked through blog comments on the site.

Takeaway – It’s good to know what has worked for you in the past so these ideas can be part of a strategy when necessary.

#2. Discover which social sites are actually driving traffic.

EX: If you’re a producer of blog content, are you submitting your content to social bookmarking sites like digg, stumble upon, reddit, etc? Submit to at least a half dozen social sites over the course of a year. Then, using a tool such as google analytics, determine which of these sites are actually producing traffic to your site.

Takeaway – know which social sites are driving traffic and which ones aren’t. Eliminate time spent on those that aren’t and find ways to foster more success in those that are by being more “social.”

#3. Make it a goal to determine what type of Facebook posts result in the highest level of interaction. Spend 6 – 12 months carefully documenting the types of topics you introduce to your social community and what level of discussion is created by these different topics.

Takeaway – Once you know what works you can develop a method of how you’re going to communicate these larger goals.

#4. If you are a blogger, then other bloggers are your best friends. To get the most out of your blogging success, make sure you’re determined to foster and maintain positive relationships with other bloggers in your field.

Takeaway – These relationships are often a great way of “you scratch my back I’ll scratch yours.”

#5. Develop and streamline best practices for the quickest and most efficient ways to share real-time content in a multimedia rich way such as video.

Takeaway – Did something big just happen? Can you shoot, edit, post, and promote your video before the evening news? Doing so can allow you to get ahead of the conversation to come.

What Are Your Social Media Goals?

Do you have tactics and goals you can share with our Identity Building Blog community? Be sure to leave your comments below.