Archive for September, 2010
Date: 21 Sep, 2010
What is Google Instant Google Instant is Google’s latest technology that is geared towards decreasing search time for users. In order to understand Google Instant, let’s first describe the search process we’re all familiar with. Currently, users type their search phrase into Google’s search bar, hit return, and then wait for the results to load. Google Instant will instead show results while the user is still typing the search phrase. According to Google, Google Instant will have 3 major benefits: 1) Faster Searches 2) Smarter Predictions and 3) Instant Results Why So...
A few weeks ago I was conversing with a friend and colleague who is a content producer and publisher for his organization’s online community. Several months ago he began focusing their Facebook strategy to make sure the interaction was fostering a real sense of community. During our discussion he said the early stages of gaining facebook friends / fans / followers and developing interaction was almost like taking care of a young baby. When the implementation is new and young, it requires constant attention. Since then I’ve been playing with the analogy that growing your online community...
C.F. Hathaway In 1951, C.F. Hathaway was a small shirt company in Waterville, Maine that had never advertised and was not widely known. However, Hathaway’s status in the market was about to change forever. That same year, the obscure shirt company proposed a relatively small campaign in order to compete against those of other well-known shirt companies. Hathaway’s president, Ellerton Jette, even confessed to advertising research director, David Ogilvy of Ogilvy & Mather, that the account would never be a large one, but promised he would never fire the agency or change a word of copy. ...
Marketing Internship Opportunity Hi, my name is Dominique Stasko and I am entering my senior year at Saint Vincent College. During my spring semester of junior year I was looking for a marketing internship around the area. FineLine Multimedia came to my attention through an online job seeking site. I applied and soon heard back from the owner. A few weeks later I found out that I got the marketing internship for the summer. I was excited and began a few days after finals week. FineLine Multimedia has taught me many valuable tools that I will use in my life being a marketing major. My Marketing...
