Archive for July, 2010
Date: 26 Jul, 2010
You have specialized knowledge in your field that few others possess, and now you want to get the word out while attracting others to your organization. What are your options? Social media, AdWords, and traditional media each have their benefits, but these all put the focus squarely on your product. Instead, consider the advantages of giving your product secondary focus and making a How-To Video to both build identity and recruit in one project. Examples and the How-To Video at Work: Last week FineLine Multimedia did just that as we teamed up with Iowa-based Championship Productions and...
Efficiency of Marketing During every consultation I have with a client or potential client there is always one specific topic that is guaranteed to come up… efficiency of marketing. What these business owners have in common is that they all want to know, “Will all the time I spend doing internet marketing pay off?” The honest answer is very simple. It may.. and it may not. We’ve all heard the phrase there’s no such thing as bad PR, but the reality is there is bad advertising. Even a quick read of David Ogilvy’s “Ogilvy on Advertising” will highlight...
What Is Integrated Marketing Communication? Integrated Marketing Communication is a purposeful approach to marketing that aims to unify communication channels in order to produce a consistent message and maximize that message’s potential reach. Integrated marketing typically finds both support and success because of its ability to increase profits while decreasing wasteful spending. Integrated marketing focuses on both offline communication (traditional marketing: print, pr, billboard, radio, etc.) and online communication (internet marketing: SEO, PPC, RSS, email, blogging, etc.). How To...
Google Social Search The Google Social Search era is here and with it the ever-increasing importance of integrating Search Engine Optimization (SEO) with Social Media Optimization (SMO). In this Identity Building Blog article we will look at 1) What is Google Social Search 2) How Google Social Search impacts your current SEO and SMO strategy and 3) What to look for next. Let’s get started! 1. What Is Google Social Search and How does It Work? According to Google: “Google Social Search is a feature designed to help you discover relevant content from your social circle, a set of online...
